Ford Exposhow – 2014

The concept behind the design of the Stand is
Ford’s philosophy of productivity and organization of work,  therefore the oval inspired in Ford’s logo was recreated as a geometrical abstraction from which the structure was developed to execute the design proposal.

The exhibition space was divided in different sections, with the inner part of the stand as the main focus where Ford’s best cars were visible, in the surroundings the  the space was set up for business talks, negotiations, storage and shopping.